Before you enter our site you will be required to verify that you are of legal age to consume alcoholic beverages in the country from which you are accessing the site. We use this information to prevent minors from accessing Our Site.

During your visit to Our Site, We will only collect personal information that you choose to provide, if for example you: contact Us with an inquiry; register on the Site; enter a competition; request Us to provide you with further information; post information to a public area of the site or take advantage of a promotion or purchase a product You can choose to have further information sent to you about products or events We think may interest you by opting-in on the page where you submit your personal information or when you make a purchase from our online store.

We will collect from you general contact information (such as name and e-mail address, address, and phone numbers) as well as demographic information (such as gender and zip code, income, credit card and other payment information), information about your product preferences (such as specific wines and vintages in which you have interest or that you purchase), and the like. We may disclose this information to our corporate affiliates, agents, website operators, and companies that handle order fulfillment on our behalf, as well as law enforcement authorities. Date of birth information requested on the entry page of our site is not stored on our servers, and is used only to validate that you are of legal drinking age to enter our site.

We may also use your information to enhance your visit to Our Site and to create a general demographic profile of visitors. However, once your session ends (approximately 20 minutes after leaving the site or upon closing all instances of your web browser), the data will only be used in a collated form and We will not be able to identify you personally from such data.

We will endeavor to ensure that the personal information you submit to Us is kept private and secure. We will not sell, rent or otherwise disclose the personal information you provide to Us through the Site to third parties (other than Our sister, parent, subsidiary or associated companies) unless We are required to do so by law. If you wish Us to remove your personal details from Our marketing database at any time, please email us by clicking here. Some information pertaining to online purchases may remain in our offline databases as a record of the transaction.

Sale and transfer

In the event of a sale, transfer, merger, change of control, consolidation, reorganization or liquidation of Secret Indulgence Wines, Boisset Family Estates, or its parent company, We may sell, transfer or assign to third parties information you have provided to Us including, but not limited to, personally identifiable information and other information concerning your relationship with Us.

Public areas

Any information you post on the public areas of the Site (e.g. chat rooms, bulletin boards) are accessible to and used by others and may result in unsolicited messages or other contact from others. You are advised to use caution when posting personal information about yourself in public areas of this Site.


We may use “cookies” to help us recognize you on any return visits you make to our Site and to make any registration or other procedures easier for you. Cookies are small pieces of information, which will be stored by your browser on your computer’s hard drive. The cookies used by us will not give us any personal details about you. If you do not wish cookies to be stored on your browser follow these instructions:

Internet Explorer (version ___): Open the Tools menu and click Internet Options. Choose the Privacy tab and move the slider to high level of privacy. Click on the Default button if you do not see the slider. For other versions of Internet Explorer, and for additional information, refer to the relevant help menu looking under cookies, privacy or security.

Netscape (version ____): Open the Edit menu and choose Preferences. In the Advanced category, choose Cookies. Click the radio button Disable all cookies. For other versions of Netscape, and for additional information, refer to the relevant help menu looking under cookies, privacy or security.

Other browsers: Refer to the relevant help menu looking under cookies, privacy or security.

For more information on cookies, please visit

No data collected from children

Our Site is not directed at children and cannot be accessed by persons who do not verify that they are of legal drinking age. As a result, we will not knowingly collect information from minors with or without consent from their parents or guardian.

We may also occasionally transfer the information you supply to our affiliates inside and outside the USA. Any such transfer of personal information will be in accordance with this Privacy Policy.

Review and correction of information

If you are concerned that the personal information we keep about you is incorrect, please contact us at [email protected] and we will update or remove it accordingly. We may continue to retain your information due to technical and legal requirements, constraints related to security, integrity and operation of our Site or to resolve disputes.

Subject to the Terms of Use

This Privacy Policy is subject to the Terms of Use for our website, a copy of which can be found on our website.

We may contract with third party marketing companies to serve advertisements on our behalf across the Internet. They may collect non-personal information about your visits to our website, and your interaction with our products and services. They may also use non-personal information about your visits to this and other websites to target advertisements for goods and services. These targeted advertisements may appear on other websites that you visit. The anonymous information is collected through the use of technology such as Cookies and Web Beacons, which are industry standard. No Personally Identifiable Information (“PII”) is collected in this process.

You may opt-out of the use of your information for tailored advertising purposes.  To learn more about the use of this information or to choose not to have this information used by our third-party advertising partner by opting out, please visit the Network Advertising Initiative by clicking hereIf you delete your Cookies, use a different browser, or buy a new computer, you will need to renew your opt-out choice